Books and Resources
The Scented Candle Workshop
Creating perfect home fragrance, from wax to wick Hardcover – 19 Sept. 2019
A stylish and practical guide to crafting unique scented candles at home for the modern enthusiast.
In this beautifully curated book, Paul and Niko, founders of Earl of East London, unveil the secrets behind their exquisitely scented candles. More than just a step-by-step manual for preparing and pouring candles, this guide delves into the fascinating art of scent composition, empowering readers to create signature fragrances tailored to their memories and emotions.
Candle Making Business 101
The Simple 8 Step Beginner’s Guide to Start, Run, and Grow a Profitable Home-Based Candle Business. From Candle Making to Marketing to Launch in as little as 30 Days.
Do you dream of starting your own candle business—quickly, affordably, and without wasting time? Even if you’ve never made a candle before, you can turn your passion into profit.
You already love candles—the mesmerizing fragrances, elegant shapes, and calming glow. Every scent tells a story, every flickering flame sets the mood. But you’ve been spending your hard-earned money on store-bought candles, always searching for the next irresistible fragrance.
Then it hits you—why not create your own? Imagine crafting candles with scents and designs that perfectly match your taste. Instead of spending money on someone else’s brand, you could be building your own, turning your passion into a profitable business.
Candle Making Business 102
Drive Growth through Social Media Marketing and In-person Selling. Leverage TikTok, Instagram, Pinterest, Etsy, SEO, Email … your Advantage. (Candle Making Business 101)
Do you dream of tripling your candle sales but feel stuck on how to make it happen? Keep reading…
You’ve launched your candle business, perfected your recipes, and created beautiful products that are ready to sell. Everything seemed promising—until reality set in. Despite your hard work, only family and friends are purchasing your candles. The momentum you expected just isn’t there, and the frustration is creeping in.
Here’s the truth: If your business isn’t marketed effectively, potential customers won’t buy from you—not because they don’t want your candles, but because they don’t even know you exist. Visibility is the key to success.