Cookie Policy

Effective Date: 2nd June 2025

1. Introduction

Welcome to the Home Fragrance HQ website, operated by Home Fragrance HQ – a division of the Velderra Group (“we”, “us”, “our”). This Cookie Policy explains how we use cookies and similar tracking technologies on our website (the “Site”) to enhance your browsing experience, analyse site usage, and deliver relevant content. This Policy forms part of our overall Privacy Policy. By using our Site, you consent to our use of cookies in accordance with this Policy.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner. Cookies can be either “session cookies,” which expire when you close your browser, or “persistent cookies,” which remain until they expire or you delete them.

3. Why We Use Cookies

We use cookies for several important functions including:

  • Essential Functionality: Cookies that are necessary for the operation of our website, such as security, network management, and accessibility.
  • Performance and Analytics: Cookies that collect information about how visitors use our Site. This data helps us to analyse and improve the performance of our website.
  • Functional Cookies: Cookies that remember your preferences such as language or region, ensuring a personalized and consistent experience.
  • Targeting and Advertising: Cookies used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. These may be set by us or by third parties.

4. Types of Cookies We Use

4.1 Essential Cookies

These cookies are critical to providing you with the services you have requested. They enable core Site functionalities like page navigation, secure areas, and access to account features. Without these cookies, core services cannot be provided.

4.2 Performance and Analytical Cookies

We use these cookies to collect information on how visitors interact with our Site, such as which pages are visited most often. This data helps us to identify areas for improvement. Examples include cookies set by Google Analytics or similar services.

4.3 Functional Cookies

Functional cookies remember choices you make (such as your language and region) to provide a more personalized browsing experience. They also enable features like live chat and other interactive elements on the Site.

4.4 Targeting and Advertising Cookies

These cookies are utilised to deliver content that is more relevant to you and your interests. They also help us to measure the performance of advertising campaigns and track the efficiency of our marketing efforts. Such cookies might be set by our partners and are governed by their respective privacy policies.

5. Third-Party Cookies

Our Site may include cookies set by third-party service providers (for example, analytics or advertising partners) to help us monitor and improve our Site. These third-party cookies are not controlled by us, and we recommend reviewing the respective privacy policies of these providers for more information on their practices.

6. Managing Cookies

Most browsers are set to accept cookies by default. However, you can usually modify your browser settings to:

  • Block Cookies: Some browsers allow you to block all cookies entirely or only allow cookies from certain websites.
  • Receive a Notification: Many browsers enable you to be notified when a cookie is being set.
  • Delete Cookies: You may delete cookies that have already been set.

Please note that modifying your cookie settings may affect your ability to fully use our Site and its features.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. When we make changes, we will update the effective date above and post the revised policy on our Site. We encourage you to review this page periodically to stay informed about our use of cookies.

8. Contact Us

If you have any questions or concerns about our Cookie Policy or our use of cookies, please contact us at:

Home Fragrance HQ – A division of the Velderra Group
Acacia Road
Lymington
Hampshire
SO41 0YG
England
hello@homefragrancehq.com
+44 (0)7900 412680